First of all, Charlie asks himself whether the program is fulfilling its two-fold obligation. That is, is it interesting and is it informative. And while he's at it, WOC-TV's program director concentrates on the mechanics, the sound and camera angles used on each show.

Charlie agrees with Pat Weaver of NBC that TV should strive for "enlightenment through exposure."

For example, Charlie says, "presenting Jascha Heifitz on the Milton Berle show is the right approach. It weaves elements of cultural information and education into a program with a broad mass appeal. Thus, you expose many people to these values who would never see them otherwise."

Charlie is a soft-spoken fellow of 40-odd years -- "41 to be exact" as Charlie puts it -- with horn-rimmed glasses and a look of quiet meditation. He was born in Iowana Grove, Illinois, a place that Charlie describes as being "half-way between Galesburg and Macomb that you probably haven't heard of." He attended Eureka College, majoring in economics and sociology and minoring in journalism and psychology.

A few years later, Moon Reagan, brother of movie actor Ronald, interested Charlie in radio and in 1938 he started as traffic manager at WOC. Two years later he became program director and has held the post ever since.

In 1947, WOC switched from ABC to NBC. Unfortunately, NBC offered less time for local programs and Charlie is a staunch believer that "a station loses some of its local identity by using network all the time and not relying on local talent."

For this reason, Charlie has made a special effort to appeal to the tastes of each segment of WOC-TV's viewing audience.

For example, Charlie points out, we have a home economics show, the square dancers, Candlelight Cameos, Musical Moods, TV Forum and others. The ideas for these programs came from a variety of sources, but most were contributed by members of the staff.

"A television station is licensed in the public interest," Charlie says, "and one of its duties is to discover and develop local talent. For example, Warren Vasen and Ran Jensen have been developed into capable and acceptable TV personalities. Moreover, it's good for the station to present as many different types of personalities as possible."

Charlie doesn't let his work get him down and it is a simple matter to please him. "I stay happy when I can break 100 at golf," he says.

Charlie also is a reader, but he admits that he doesn't care much for fiction any more. "I do a lot of non-fiction reading," he says. "The last book I finished reading was "Gods, Graves and Scholars," a book on archeology."