These pages of personality pics and program schedules as well as the news department pictures and info sheet, were probably put together for WOC's station reps and the regional and national ad agencies. The schedules would give the agencies ideas of what kind of show and and time slot in which to "buy" ads. The picture side of the sheets may have also been used as ads in national broadcasting publications. - Dave Coopman

Special thanks to WOC's very own lead anchor Don Rhyne for providing pictures from his personal collection. Special thanks as well to legendary WOC engineer Jon Book for the scans.

The "Today at the Fair" piece was purely a promotional piece for attendees of the Mississippi Valley Fair in 1959. It put the station and its personalities in the public spotlight for anyone wanting a schedule of what was going on at the Fair that day. I am guessing that WOC personalities probably even passed them out from a booth. That way people also got to actually meet some of the people they saw and heard on the WOC stations. - Dave Coopman

The top hat picture was a posed shot by marketing. I was on the morning show and this was Ray Guth's idea. He wanted something to include the entire Quad Cities. There was an article at the time that the Quad Cities should all get together and become one city. Ray Guth decided to appoint me mayor whether if I liked it or not! - Ed Zack

Special thanks to Don Rhyne for sharing his terrific WOC newscaster pictures.

John Collins, Don Rhyne and John Popovich.

The pictures of the news-weather-sports guys were pictures that were used in newspaper ads and I think they may have also been used in news promos during station breaks on TV. Again, nothing but promotion. One of the old adages of broadcasting was that you promote, promote, promote. Radio and TV stations seem to have forgotten that in the last few years. Especially in the cross-promotion arena. TV and radio should always use print. Radio should also used TV and vice versa. - Dave Coopman

Bob Sidney, John Bauman and Denny Shaw.

WOC Radio's Mark Minnick along with longtime WOC Newscaster John Bauman, July 2006. Special thanks to legendary WOC engineer Jon Book.

WOC Meteorologist John Collins 1985. Special thanks to legendary WOC engineer Jon Book.

The picture on the left is John Collins doing his TV weather contest for the first snowfall and 10 winners get new snowblowers! This is from the mid 80's, most likely '84 or '85. Check out that cheap styrofoam snowman......but it looked terrific on TV ... ... and here is J.R. Underwood, the famous WOC Farm Director with his wife in another picture which probably dates from the mid 80's. - Legendary WOC engineer Jon Book

Special thanks to Ed Zack for sharing his incredible collection of WOC pictures! This picture of Ed Zack at the microphone was undoubtedly the "formal" shot of Ed that would be used in newspaper advertising for his show. - Dave Coopman Special thanks also to Jon Book for the scans of the photos

The Shell Weather Tower shot is absolutely great!!! Both channels 4 and 6 (and probably many others around the country) did the weather like this although not necessarily at the same time. Obviously it was one big ad for Shell that also gave you the weather. Usually the segment opened with the camera panning up a camera card of a "weather tower" which looked a whole lot like a forest fire lookout tower. As the camera got up to where the cab of the tower would be, the director would dissolve to the live shot of the studio set. The weatherman was dressed as a Shell gas station attendant. In the picture it is Ed Zack, but Bob Danico was also a Shell weatherman.

Note the gauges on the back wall. As Don McGonegle pointed out, they were fake. By switching toggle switches on and off, the needles would jump like they were making up-to-the-minute readings. Also note the oil cans and the little slate areas with writing on the front of the weather tower. Those spun. Half of them were imitation oil cans and the back half were little slates where current temp, humidity, precep, etc. could be written. The camera would take a shot of the oil can, then it would spin and the current reading would be shown. A mini-commercial within a weather show within a larger commercial.

Also note the lavaliere microphone of the day. It was actually an RCA desk mike mounted on a hoop that the talent wore around his/her neck. Those who remember the Today Show with Dave Garroway saw him wear the same thing, but with a different type of microphone.

- Dave Coopman

They created the image of a weather tower. You would have been suprised at the number that would drive around and look for the tower! You can see a phone in the background. WCCO in Minneapolis also had a Shell weather tower. During the weather segment a toggle light would come on the phone and I would pick it up and have a "conversation" with that station, all to make the tower seem more real. I remember that with the weather tower, there were strict rules. One time a camera man started the shot of it by zooming in on the floor in front of it and then rising up to the tower thus destroying the image that was created. That was not a good thing! - Ed Zack

The last group of pics were probably just some shots made during a studio interview and at the Miss. Valley Fair. The group picture is of Ed Zack interviewing the McGuire Sisters, very popular singers during the early to late 50's. The gentleman on the end is B.J. Palmer, owner of WOC. WQUA's Vern Flambo also booked the McGuires several times for shows at the Autorama and at Wharton Fieldhouse. - Dave Coopman

The McGuire Sisters were in town for a show. They have their boots on and it is winter time and the show was probably held at the Capitol Theater. This shot was taken at the old WOC studio. I was the only one available to do the interview and since I had the talk background from working on WOC radio, I was given the job. - Ed Zack

Tom Parker, Ed Zack, and weatherman Bob Brown. This picture was at Municipal Stadium which is now John O'Donnell Stadium in Davenport. There was a donkey baseball game that was going on that day. - Ed Zack

Ed Zack playing in a game of donkey baseball at Municipal Stadium!

Ed Zack at the old Ryan Building.

This is the Iowana Dairy auction that was wildly popular with the kids and I am the auctioneer for the day. On this day it was held outside of the old WOC studios. Bob Danico was the original auctioneer on WOC for the auction where children would save points off of Iowana products and use them to buy things at the auction! - Ed Zack

Ed Zack and George Sontag sharing a meal together. We were eating at a golf outing in Iowa City. George was an excellent golfer and this was a media day outing. - Ed Zack

George Sontag, longtime beloved WOC musical director as well as national recording artist.