
WELCOME TO THE UNOFFICIAL By 1960, a Quad City investment group lead by Frank Schreiber who had twenty-five years in the radio and television industry, pharmacist and local entrepreneur Charles Agnew, manufacturer Victor Day, doctor L.S. Helfrich, and attorney Richard Stengel, attorney Samuel Gilman and others secured the right to broadcast WQAD on Channel 8 in Moline. In December 1962, the FCC issued the construction rights for the station and in January 1963, all final court actions were completed.
Incredibly, the station had to be built from ground zero within months in order to comply with the construction rights granted! Groundbreaking for the new studio building took place on March 8th, 1963.
By the middle of April the form of the building was quickly appearing. The station was built at 3003 Park on Moline's busy 16th Street. There was no time to spare as WQAD was given only months to build the building from scratch, install broadcasting equipment, hire station employees and begin broadcasting! Not only did the studio broadcasting building have to be built, the tower and transmitter in nearby Orion, Illinois had to be erected as well.
Below, on the left is the completed result, the brand new WQAD TV-8 studio building! Attached to the WQAD tower are Telco and station microwave reflectors which receive network programming from the microwaves off of telephone lines. Programs are beamed from the 75 foot tower on the roof of the building (see picture below right) to the WQAD transmitter in Orion, Illinois, some 14 miles away!
Incredibly, after a period of only four months, WQAD began broadcasting on August 1st, 1963. Channel 8 decided to capitalize on its newness compared to local stations WHBF TV 4 Rock Island and WOC TV 6 Davenport. This theme was the cornerstone of all aspects of the new station from promotions to daily operations. People, programs, equipment, everything was new. WQAD presented a new view to the Quad City area including programs with community interest as well as programming that had not been seen before in the area. From day one the news was beamed into homes with a fresh approach to information. Children were included as well as Channel 8 secured the rights to broadcast Romper Room which had appeared on competitor WOC TV 6 during the previous decade. WQAD started its broadcasting history with the newest and best equipment and were prepared to present a similar vision in its broadcasting to meet the local communities' needs.
It has been by experience in previous broadcasting operations that purchase of cheap equipment is a poor investment. Accordingly, our facilities at WQAD-TV are the finest that money can buy.
Within our big new physical plant in Moline, we offer the very latest RCA equipment. The two studios alone cover more than 3,500 square feet... and each is equipped with 4 & 1/2-inch thick TK-60 Cameras. We also have RCA television tape recorders and film equipment to back up our local productions.
We can carry all scheduled ABC network color programs and offer local color in the form of slides and films.
Combined with the new RCA 25,000 watt transmitter and 1058-foot tower at Orion, Illinois, WQAD-TV offers the most up-to-date television facility (tallest tower, maximum power) in the Quad-City area.
We do a professional news job. We believe in getting qualified reporters, photographers and newscasters. Then we equip them with plenty of good equipment and encourage them to expose a lot of film. In this way, we lay the groundwork for dramatic and comprehensive video coverage of the local news. My previous experience as a newspaper man and broadcaster probably has something to do with these beliefs.
Since we are the newest station, our emphasis is on the NEW. In programming, we offer that which no one else has provided, for example, a daily farm and home show. A staff of new faces in news, sports and weather focuses upon local interest subjects.
Romper Room, with pre-school children in early morning and Jungle Jay adventure series for older children at 4-5pm are hosted by fresh, new talent.
Specials include such programs as; College Close-up, on which local universities and colleges present educational programs; Project Eight, devoted to local public interest and service programs, and frequently from time to time on special schedules other local programs of public interest, education and sports. More than thirteen percent of WQAD's broadcast schedule is devoted to live programming. We also participate in the Junior Achievement movement with our own J. A. Company. Further, we offer a number of local religious programs.
This amazing picture is of the RCA Traveling Wave Antenna being hoisted up to the top of the new WQAD transmitter tower in Orion, Illinois!
Three TK-60 Cameras on the set during the live broadcast of "Channel 8 Farm Report" in WQAD's brand new Studio A.
The production men like the professional effects they get with these cameras. They are the newest RCA cameras and they are great.
Together with TV tape, we have fantastic facilities, giving us the opportunity of really doing commercials in the manner which we never have been able to do before. These facilities enable us to get the professional feel into local commercials, making them in a way that really pleases the customer.
We are getting new accounts, department stores and super markets, with these facilities - and our ability to make color film commercials. 1960's Sports director, legendary WQAD News Anchor Jim King Ray Ruester, host of Top O' the Morning
Production Manager Jack Wilson with John Benson and Teddy Webster at the Weather Board.
Ed Kiely and Nancy Strutz hosting "Hi Time", WQAD's Junior Achievement show
The 1960s WQAD News Wagons. Ready to hit the beat!
Roy Harnish, Farm Service Director
Using the RCA Film System assured the finest in film quality. WQAD had a strong history of movie presentations including those presented on the popular Chiller Theatre, The Popcorn Palace, Acri Creature Feature and Jungle Jay.
Announcer John Drilling and Production Cameraman Ray Keller use the new RCA 4 & 1/2 inch Image Orthicon Camera to produce a commercial for Maxwell House Coffee.
WQAD TV-8's TV Tape facility. The local percentage of national advertisers to local advertisers for WOC and WHBF was 7% which was well below the national 24% average. WQAD aggressively pursued local businesses for advertisements, changing the percentage to a whopping 61% local! This was due to WQAD's aggressively approaching local advertisers, color taping available and most importantly Channel 8's emphasis on taping commercials for playback which opened more opportunity for ads compared to live advertisements.
On the left, Chief Engineer Ray Krueger at the RCA TT-25DH 25KW transmitter, designed for color TV and high monochrome performance. On the right, the WQAD Orion, Illinois transmitter building and tower. The TW-15A Traveling Wave antenna covers the signal area.
Audio operator A. T. Hartman and Technical Director Teddy Webster monitoring Studio A.
Master control with Bill Benjamin on the RCA TS-40.
Transmitter Supervisor Bob Larson at the transmitter control point.
WQAD TV 8 MOLINE
WEBSITE!
WQAD TV-8 Moline signed on the air in 1963. The idea for the station started some seven years earlier in 1957. Moline was not the only city interested in Channel 8. A group of investors from Peoria, Illinois were already trying to lobby the FCC to give them the rights to broadcast on that frequency which was already assigned to that city. 







In an interview with the industry's trade magazine "Broadcasting News", Station President Frank Schreiber had the following comments describing this exciting time during WQAD's early history;


Our new TK-60 4 & 1/2 inch "big picture" cameras are terrific. We're putting them to use doing many local commercials.




John Fuller, Saturday Night News Show











Dave Coopman, author of WQUA Radio 1230 - Moline's Hometown Station expands the WQAD history:
Television channel 8 did not come easily to the Quad Cities. The Federal Communications Commission (FCC) created the original problem – twice. When that was fixed, eight applicants for the license created another group of problems. The following will shed a little light on how it all came about.
As television was initially developed, the signals were placed in the Very High Frequency (VHF) range, with each frequency assigned a channel number 2 through 13. VHF frequencies had the furthest range and could reach the highest number of viewers. Due to the distance each frequency could carry though the air, the FCC assigned certain channels to larger populated metropolitan areas. Smaller populated areas did not receive any channel assignments.
A problem arose when more broadcasters wanted to put more television stations on the air and more communities wanted television. Because there could not be any signal overlap, some cities could not have a channel assigned to it. To cure the problem, the FCC set aside another group of frequencies in the Ultra High Frequency (UHF) range, channels 14 through 89.
Besides assigning UHF channels to less populated areas, the FCC assigned some UHF channels to large cities so there could be more stations and more programming choices. As the channel allocations were laid out in the mid-1940s, the Quad Cities received channels 2, 4, 5, and 9. By 1950, channels 2 and 9 were reallocated to Cedar Rapids, and channel 5 would soon move to channel 6 so signals of WOC (channel 5) wouldn’t interfere with one another channel 5, Chicago’s WNBQ, in some of the fringe areas where the signals of the two stations overlapped.
As the FCC looked at its channel assignments, it noticed a problem. Some areas were primarily VHF channels with one or two UHF channels, and vice versa. Remember, this was long before cable and before television sets had tuners that would accept both frequency types. To fix this problem, the FCC entered into a "deintermixture" program that would make certain cities mainly VHF or UHF markets. Towards that cause, it planned to move channel 8 from Peoria to Moline.
While that doesn’t seem like such a big issue, it was. Previously the FCC had awarded channel 8 to Peoria’s WIRL Radio. WIRL didn’t like this planned move at all. They petitioned the FCC not to move the channel, but in January 1957 the FCC ruled that channel 8 would be moved from Peoria to Moline. That opened the floodgates of applicants.
Within one year, eight firms had submitted applications to operate the new channel. Those firms were: KSTT Telecast Co: Frederick Epstein, Davenport, president. KSTT withdrew its application before hearings began. (In 1997, Mr. Epstein stated that he withdrew, as financing a television station would take too much money that could be utilized by his Davenport radio station.) Midland Broadcasting Co: H. Leslie Atlass, Chicago, president; Lester Stone, Hampton, vice president; Joseph Oakleaf, vice president-secretary; Adolph Estess, Rock Island, treasurer; Paul Johnston, Moline, ass’t. treasurer; and directors Frank Atlass, Chicago; C. Richard Evans, Moline; Manley Hoppe, Moline; Joseph Rosborough, Moline; John Burrows, Davenport; John Lujack, Davenport.
Moline Television Corp: Frank Schreiber, Riverside, Ill., president; Judge Francis Coyle, Moline, chairman; Charles Agnew, East Moline, vice president; Victor Day, Rock Island, vice president; Loren Helfrich, Moline, vice president; Samuel Gilman, Rock Island, secretary-treasurer; directors Richard Stengel, Rock island; Harold McLaughlin, Moline; David Parson, Evanston; Thomas M. Thomas, Lake Forest; Paul Versluis, East Moline’ Richard Waxenberg, Davenport; George "Pep" Young, Moline and other stockholders Calvin Ainsworth, Meredith Davis, William Dowsett, Robert Harper, George Hebel, William Leonard, Kenneth Peterson, Charles Rehling, Philip Sitrick, C.H. Wildman, and Glen Perkins.
Illiway Television, Inc: Oscar Ellis, Moline, president; Joseph Baisch, Rockford, exec. vice president; William Bettendorf, Bettendorf, vice president; Stanley Guyer, Rockford, secretary; Robert Boeye, Rock Island, treasurer; and stockholders Ben Ryan, Lambert Engdahl, C. Arthur Ruhl, Charles Carpentier, George VonMaur, Harry Cleaveland, M.R. Beckstrom, S.P. Durr, Richard VanAlstyne, and Ray Klingbiel.
Public Service Broadcasting Co: Robert Bahnsen, Rock Island, president; William B. Dolph, Ivy, Va., vice president (and president of WMT-TV, Cedar Rapids, which would own 40% of the stock); Bernard Moran, Rock Island, treasurer; Robert Klockau, Rock Island, secretary; Gerard McDermott, Burlington; and stockholders Frank Schubert, Richard McCarthy, Clifford Scheuerman, Reynolds Everett, Doris Regan, Ben Regan, Bob Bower, Dr. F.J. Cenedella, Dr. Otto Stegmaier, and Dr. Ben Williamson. Public Service Broadcasting would also bow out prior to the hearing process.
Tele-Views News Co: Edward Janov, Rock Island, president; Louis Janov, Davenport, treasurer; Belle Janov, Rock Island, vice president; Ernest Bauwens, Rock Island, secretary; and stockholders Joseph Sirota, James Bowen, John Hobart, and Charles Carp. Community Telecasting Corp: Mel Foster, Davenport, president; G. Rodney Ainsworth, Moline, vice president; Harold Hoersch, Bettendorf, vice president; Clifford Josephson, Jr., Moline, treasurer; Clifford Josephson III, Rock Island, secretary; and stock holders Ben Hartz, George French, Samuel Rose, Mark Wodlinger, Elmer Underwood, William Harvey, Edward Priester, Col. Carl Waldmann, Clarence Bendle, Clemens Warner, and Charles Whitmore.
Iowa-Illinois Television Co: Herbert Evans, Columbus, Ohio, president; Kingsley Murphy, Jr., Wayzata, Minn., vice president; Donald Sullivan, Sioux City, vice president; and stockholders Nationwide Mutual Insurance Co, Arnold Smith, Paul Rink, John Coryn, Robert Shoecraft, and Lewis Romack.
Formal hearings commenced at the FCC on December 1, 1958. Each filer presented its case as to why it should be chosen to operate channel 8. In April 1960, FCC examiners recommended that the channel be awarded to Community Telecasting, but final arguments by the corporations had yet to be heard.
In June 1961, the FCC reversed its first recommendation and gave tentative approval to Moline Television Corp. During May 1962, formal approval was given to Moline Television. This brought about challenges by the other firms for the FCC to reconsider its final decision.
At the same time, there was another problem created by the FCC – one that almost eliminated channel 8 totally. The problem related back to the "deintermixture" efforts of 1957. Both Peoria and Springfield lost VHF channels. Both cities appealed to the FCC to overturn their decision and the court battles held up the actual moving of the channel to Moline.
On April 18, 1963, the FCC’s decision on the channel move was upheld, as was its decision to allow Moline Television Corp. to operate channel 8.
After nearly six years of hearings and court actions regarding moving the channel and licensing an operator, Moline Television was given just six months to build a studio, transmitter, and tower, and get programming scheduled and go "on the air" as WQAD-TV. The station had affiliated with the ABC network and it took to the air on August 1, 1963.
Below are some scans from just before channel 8 signed on the air.
The first scan is of Art Swift, who took over as VP-general manager after Frank Schreiber left channel 8.
The second scan is of ABC signing WQAD-TV as its primary affiliate for Moline-Rock Island-Davenport. Pictured, left to right, are: Carmine Patti, ABC station relations; Robert Coe, ABC vice president of TV station relations; Samuel Gilman, secretary-treasurer of Moline Television Corp.; and Frank Schreiber, president and general manager of Moline Television Corp.
The third scan is the announcement that 8 appointed HR Television as its national advertising rep firm.
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All images are assumed to be the copyright of their respected owners. Many images appear in the June 1964 Broadcast News Magazine as well as clips from WQAD broadcasts and are used here for reference purposes only according to fair use. This is a tribute site to WQAD TV 8 Moline and is not associated in anyway with WQAD, RCA nor any people mentioned on this website.
If you have any memories or pictures of WQAD from the 1960s, 1970s and 1980s, please email me!
Click here to go to Acri Creature Feature's co-creator Bill Flannery's page |
Click here to go to Acri Creature Feature's co-creator Don (Welch) Raymond's page |
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1976. Jim King with Captain Steve (before he was Captain!) of the old 99+ KFMH and Ron Edwin of KWPC Muscatine. Judging by the look on Jim's face and the tote board amount, this picture was most likely taken in the wee early morning hours of the Jerry Lewis Labor Day Telethon. Jim appears to have already auctioned off his black bow tie. Special thanks to legendary WOC engineer Jon Book for the scan.
If you have any memories or pictures of Jim King's time at WQAD, please email me! It would be terrific to add them to this page! Above shots are screen captures from his reporting and editorial views on the WQAD news.
Click here to go to the Jungle Jay page! ![]()
Gene Edwards starred as Jungle Jay weekday afternoons on WQAD. Anyone who ever watched this show or Gene's other program Chiller Theatre will never forget them. If you have any memories, pictures or appeared on the shows or attended any of Dr. Ygor's or Jungle Jay's public appearances, please click here to email me!
Click here to go to the Bozo WQAD page! ![]()
How many remember that Keith Andrews from BEAR Industries starred as Bozo in his own show on WQAD during the late 1960's?! If you have any memories, pictures or appeared on the show or at one of Bozo's WQAD special appearances, please click here to email me!

Special thanks to Dave Coopman, author of "Someplace Special ... KSTT" for the image scan of the original Channel 8 logo.
SIGN ON ABC CECIL - ABC ABC SIGN ON MIDDAY REPORT - ABC (1:25-1:30) ANSWERS ABC OF THE WEEK CHAMPIONS VTR TRUST - ABC REPORT VTR Film - Color AMERICAN NEWSTAND - ABC (3:55 - 4:00) OF SPORTS ABC TRAIL-MASTER - ABC FILM - COLOR Live (6:00-6:05) DAWG Film (6:00-6:05) DICK RICHMOND Live (6:05-6:20) (6:05-6:15) JIM KING Live (6:20-6:30) (6:15-6:30) ABC ABC - COLOR ABC ABC ABC HARRIET ABC ABC ABC ABC ABC NIGHT MOVIE ABC-Color and B&W FUNNY FILMS-ABC EYE - ABC WAY - ABC TO BEAVER ABC ABC - COLOR WELK - ABC BURKE - ABC SONS - ABC HE'S FENSTER ABC ABC HIGGINS - ABC NAVY - ABC STRIP - ABC THE WEEK ABC ABC ABC PREMIER ABC SPECIALS ABC AMERICA ABC ADVENTURE Color SPARE - ABC THEATER (Double Feature) Film - Live DICK RICHMOND LIVE (10:05-10:20) __________________ SPORTS WITH JIM KING Live 10:20-10:30 (Two week delay) MOVIE Film - B&W - Color
August 1st, 1963
on WQAD-TV Channel 8
9:30-10:00A
10:00-10:30A
TEST PATTERN-SIGN ON
10:30-11:00
SEVEN KEYS - ABC
11:00-11:30
ABCTENNESSEE ERNIE FORD - ABC
11:30-12:00P
ALLAKAZAMFATHER KNOWS BEST - ABC
12:00-12:30
ABCGENERAL HOSPITAL - ABC
12:30-1:00
VARIOUS
PUBLIC
SERVICE
FILMSFARM & HOME SHOW - LIVE - LOCAL - DICK GREENE
1:00-1:30
DAY IN COURT - ABC (1-1:25)
1:30-2:00
JANE WYMAN - ABC
2:00-2:30
VARIOUS
PUBLIC
SERVICE
FILMSQUEEN FOR A DAY - ABC
2:30-3:00
WRESTLING
WHO DO YOU 3:00-3:30
MEDICAL
AMERICAN
BANDSTAND3:30-4:00
DISCOVERY - ABC (3:30-3:55) 4:00-4:30
WIDE WORLD
MAJOR ADAMS
4:30-5:00 5:00-5:30
MAVERICK - FILM 5:30-6:00
6:00-6:30P
DEPUTY
WEATHER WITH TBA - LIVE NEWS - RON COCHRAN - ABC
GALLENT MEN
DAKOTAS
COMBAT
WAGON TRAIN
CHEYENNE
SUNDAY
HAWIIAN
GOING MY
CHILLER
CLIP AND SAVE YOUR AUGUST CHANNEL 8 PROGRAM SCHEDULE
Most WQAD TV 8 viewers remember Miss Peggy, the outstanding hostess of Romper Room. However, others remember that Channel 8 had two previous hostesses and that Romper Room previously was on WOC TV 6 Davenport from the early 1950's through the early 1960's! A few may also recall that Romper Room's three and 1/2 decade run continued on WQPT Quad Cities Public Television in 1986 with Miss Peggy as the hostess and produced by WQAD!
The Quad Cities Romper Room Hostesses were as follows:
Miss Gwen Korn WOC TV 6
Miss Donna Scott WOC TV 6
Miss Carolyn Carsell WQAD TV 8
Miss Jean Engman WQAD TV 8
Miss Peggy Wittke WQAD TV 8
Miss Peggy Wittke WQPT (PBS) TV 24
Click here to go to the WOC TV 6 Romper Room page!

Miss Jean Engman shown here in this clipping from The Moline Dispatch in 1968.
"When you stop to consider the impact that television has on our young people, is it a mistake to put something before them which may be beneficial?" "Granted, you certainly cannot teach as you do in a school and yet when you stop to consider that you are reaching so many and are able to help in some way to prepare the preschool child for what awaits him in public school, is that not a great incentive!"
According to a Dispatch article by Kurt Allemeier, Ms. Engman taught elementary school before joining "Romper Room." She retired as a claims processor from John Deere Health in April 1998. Music was an important part of Ms. Engman's life. She was active with Quad City Music Guild and appeared on the Guild stage in "Bells Are Ringing" in 1960 and "Kismet" in 1961.
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Rick Lesage provides these outstanding late 1960's color pictures which were taken after his appearance on Romper Room. Miss Jean Engman presents to Rick his Romper Room graduation certificate! Notice the box of Alpha Bits tucked away in the corner bottom cabinet!

Miss Engman was the Romper Room hostess most likely from 1966 through 1974. Miss Peggy Wittke inherited the role from her and continued on as Romper Room teacher for over a decade. Here is a picture of the WQAD Romper Room set with Miss Peggy followed by screen shots of Miss Peggy on WQAD in 1984 from a video found online.

Special thanks to Tracy Malloy, Romper Room graduate shown here with Miss Peggy circa 1981. Tracy is near Miss Peggy in a blue dress waiting for instructions as Miss Peggy speaks to WQAD crew behind the scenes on her microphone.
02/04/2009 ... I was on the show in 1973 when Missy Peggy was the Romper Room hostess. Does anyone have any pictures or clips from that area?
One event that transpired that was etched in time was when I brought the family dog on the show. The dog "Snoopy" performed an array of tricks but the most memorable event of that day was when I made the dog roll over by use of the dog's tail. Imagine using a dog tails kind of like a starting a old Ford model T car using a starting crank. Well the camera man laughed so hard he let go of the camera and broadcasted a picture of the tile floor, with lots of laughter in the background I might add.
Any help with this or any other pictures would be great.
Michael J. Pond
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Jim King, the most trusted and experienced newscaster in town. Joan Brandenburg, on the scene first so you're the first to know. John Natelle, making the extra effort to cover the news best on both sides of the river. Thom Cornelis, in the middle of the action, your best source for sports. And, Bill Bailey, with live color radar and forecasts you can really understand. They make it the best news in town. Active 8 News, always on your side.
Found on youtube posted by thommyghun.
I wore the original channel 8 bozo outfit that Tom had for Halloween around 1982. I do not have the outfit as I gave it back to Mike, but I do still have the case and mugs! attached is a picture of the camera panel.
Chuck Henson
02/16/2009 ...Hello, In the 80's I became friends with a son Of Tom Schunick who was a maintenance general Mr.Fixit at WQAD. Mike gave me a side panel off of a Channel 8 WQAD TK-60 4 & 1/2 inch camera. I still have it and a few WQAD "In Color" coffee mugs too. 
